Social Media 1-2-3 for Job Seekers partners with job seekers–particularly professionals, mid-level managers and executives—to articulate and convey their professional “brand” by harnessing social media to help them raise their profile, showcase their unique experience, foster meaningful connections and ultimately land the job of their dreams.

Your job search needs Social Media 1-2-3 to:

• Conduct a review of your presence on the Internet as a potential employer will see it when researching your background, experience and reputation.

• Help you present your best professional face to prospective employers by enhancing your online reputation so that employers will find positive information on the Internet about your professional achievements.

• Identify, cultivate and articulate your professional “brand” — the skills, experiences and qualities you possess that set you apart from your peers and competitors and that will bring value to your next employer.

• Translate that brand into a professional profile and/or resume, one that is written in a way that is succinct, compelling and puts your skills in the spotlight.

• Broadcast that profile and/or resume to the world, first by identifying the best social media tools and outlets for your specific needs and objectives, and then by developing a social media strategy to jump start your online job search efforts.

• Establish a presence on the appropriate social media tools, by helping you write and edit your profile to fit the unique structure of each social media tool, manage your privacy settings, gain new contacts and foster existing ones, and get the maximum value from each tool.

• Create a social media platform specifically for and about you, including a customized web site and blog integrated with existing social media tools, so that you can creatively and personally share the story of your unique experience and skill set.

• Assist with keeping your social media portfolio accurate, up to date and relevant, by providing ongoing maintenance—including writing, editing and technology support—to maximize your investment and keep your portfolio in a state of “continual readiness.”

• Provide the tutoring, training and tools so that you feel comfortable, confident and equipped to use these social media tools right now—and into the future.